VST
We are all
inhabitants
Brand Design
Brand Strategy
Productions
Brief
To involve an entire Cooperative of craftsmen in the challenge of tomorrow's habitat.
They are plumbers, electricians, tilers, drywallers, roofers, logisticians, advisors, buyers, ... they all share a certain humility that resembles their trades. We talk about renovation, equipment, layout, decoration… We focus on techniques, materials, performance, value for money… And beyond know-how, what is the role of the Cooperative on the horizon of 2050? What societal project should the cooperative spirit that drives VST participate in? What strong links can unite clients, members, and employees of the Cooperative?
Solution
Over a collaborative journey of several months, involving many members and employees, we have conducted a profound reflection on the role and purpose of the VST craftsmen Cooperative. One obvious realization emerged; the Cooperative's relationship with its clients, and more broadly with all its partners, begins with the sharing of a common good: "We are all inhabitants."
This elementary observation, in the most fundamental sense of the term, speaks volumes about our solidarity with the trajectory of the planet, with the people who inhabit it, and our awareness of having a responsibility in this matter. Thus arises the question of VST's commitment, its mission, the meaning of its actions: "To inhabit better, for a long time."
This signature sets a horizon. Everyone knows that beyond declarations, the most important thing is still and always adoption. Therefore, all of VST mobilizes, with the perspective of tomorrow and the means of today, to ensure that it inspires all dimensions of the Cooperative, its choices, and its actions.
Over a collaborative journey of several months, involving many members and employees, we have conducted a profound reflection on the role and purpose of the VST craftsmen Cooperative. One obvious realization emerged; the Cooperative's relationship with its clients, and more broadly with all its partners, begins with the sharing of a common good: "We are all inhabitants."
This elementary observation, in the most fundamental sense of the term, speaks volumes about our solidarity with the trajectory of the planet, with the people who inhabit it, and our awareness of having a responsibility in this matter. Thus arises the question of VST's commitment, its mission, the meaning of its actions: "To inhabit better, for a long time."
This signature sets a horizon. Everyone knows that beyond declarations, the most important thing is still and always adoption. Therefore, all of VST mobilizes, with the perspective of tomorrow and the means of today, to ensure that it inspires all dimensions of the Cooperative, its choices, and its actions.
They talk about itThe creationGuillaume Godier, artistic director, explains the creative choices for VSTThe strategyManuel Cornet, president of the agency, shares his vision of our collaboration with VST. A cooperative of madmen 😜.
