Arthur Bonnet
The real custom-made is created
with you
Campaign
Brand Strategy
Productions
Brief
Awaken the sleeping beauty.
A brand recognized by its customers for the quality and reliability of its designs. A brand to which customers and dealers are attached. Despite this, a brand that suffers from an image with little sharpness for those who have not yet experienced Arthur Bonnet.
In a competitive universe where the statements of other players have hardened and asserted themselves in recent years, how can we make this historic brand emerge again, and thus find it once more among the brands visited by the public for mid/high-end kitchen projects?
Solution
Revitalize the brand by repositioning it.
The ability to choose one's color, the type of furniture, the material of the countertop... a service we will call "custom tailor-made." This is just the basic contract of any kitchen designer. The Agency was thus convinced that it had to redefine what true custom tailor-made is. At Arthur Bonnet, passion, creative vision, inspiration, and the expertise of its designer decorators make all the difference in co-designing a kitchen that will not resemble any other. Not even another Arthur Bonnet. Like a limited edition.
Revitalize the brand by repositioning it.
The ability to choose one's color, the type of furniture, the material of the countertop... a service we will call "custom tailor-made." This is just the basic contract of any kitchen designer. The Agency was thus convinced that it had to redefine what true custom tailor-made is. At Arthur Bonnet, passion, creative vision, inspiration, and the expertise of its designer decorators make all the difference in co-designing a kitchen that will not resemble any other. Not even another Arthur Bonnet. Like a limited edition.
