The Agency
of Critical Moments
Those where a brand can no longer simply do as before.
Those where the issue is not to produce more, but to think better.
We have an obsession with ideas that matter.
Those that clarify a stance.
Those that provide a direction when everything is in turmoil.
Those that increase the intangible value of a brand — what is perceived, what is retained, what makes it preferable.
We intervene in the moments when everything is at stake: repositioning, launching, merging, transforming…
What we produce in these moments is not a deliverable, it is a stance.
Not a campaign but a legacy.
We do not do everything. We do what deserves to be thought through.
And what deserves to be thought through, deserves to be expressed with style, precision, and courage.
If you are looking for executors, move along.
If you are looking for clear ideas, exceptional content, and partners capable of making your brand exist in a different way.
Welcome,
you will enjoy it here.
1986
Year of creation.
20 years spent at TBWA
and a member of the Afluens group since 2020.
27
consulting experts,
creation and production.
2
offices, Nantes
and Paris.
35
average age
Do better.
Engaged since 2019 in its CSR approach, Nouvelle Vague obtained the CSR Mature certification from Planet RSE in 2022.
With a score of 722/1000, the agency has progressed by 174 points in two years. And this is not the end. This approach is continuous. It requires us to stay vigilant and invested. We remain committed to doing even better.
