HE BREIZH GO
"I'll take the next one!"
Campaign
Productions
TER BreizhGo is the train offer of public transport 100% Brittany that allows for daily travel across the region. Every day, 42,000 travelers, Bretons and Bretonnes
Our goal was simple: to position the TER BreizhGo as an alternative mobility solution to the car for more occasional trips that are part of the daily life of Bretons.
To do this, we decided to position it as a means of mobility equivalent to public transport, similar to the metro or bus, which have a high frequency of service.
One can therefore take the TER whenever they wish without worrying about schedules! Hence the claim "I will take the next one!", a phrase we all have in mind regarding a tram or metro.
The campaign thus emphasizes moments in life where people enjoy a little more time for themselves (and the
