IRIGO
Become indispensable to them
Campaign
To help Irigo, the transport company in Angers, recruit its future drivers, we are imagining a campaign where the users of the network themselves demonstrate the importance of the bus and tram driver profession.
Because who better than those directly concerned to express the importance of drivers in their daily lives. To achieve this, it is the users who will promote their recruitment announcement.
A human campaign that makes the public service mission of bus and tram drivers concrete and highlights their profession and its impact on the daily lives of the residents of the Angers urban area.
