Teebike
Like a bike
without Teebike
Campaign
Brief
How to develop the notoriety and sales of Teebike during the key spring period within a constrained budget and very tight deadlines?
Solution
Teebike is an electric and connected front wheel that adapts to all traditional bicycles to transform them into electric bikes. Based on an original idea from the agency and for its first appearance on TV, Teebike reveals its concept of an electric wheel that is both economical and ecological through a clean but effective ad with a touch of humor produced by Les Improductibles.
