Quo Vadis
Tomorrow is written today
Brand Design
Productions
Brand Strategy
Brief
Uses are shifting towards digital solutions, which are very convenient, often integrated into the professional environment and spreading into personal spheres, resulting in the abandonment of paper agendas. However, Quo Vadis exists in the market mainly thanks to its offering of paper agendas.
How can we reconnect agenda users to its paper version?
Solution
Reposition Quo Vadis beyond its primary function of time organization.
As the world is experiencing a permanent crisis that marks a change of era, with accumulating harmful events such as a pandemic, climate disruption, war in Europe, social unrest, ... the world is questioning the trajectory it must take.
This questioning is also ours. Individually, in our innermost thoughts, each of us is starting to question our perceptions of the world, our projects, and our uses.
Reposition Quo Vadis beyond its primary function of time organization.
As the world is experiencing a permanent crisis that marks a change of era, with accumulating harmful events such as a pandemic, climate disruption, war in Europe, social unrest, ... the world is questioning the trajectory it must take.
This questioning is also ours. Individually, in our innermost thoughts, each of us is starting to question our perceptions of the world, our projects, and our uses.
Quo Vadis means “where are you going?”
Never has a question been more relevant. Because we are in search of meaning.
Tomorrow is written today. In a paper agenda. To help us find meaning in our lives.
Never has a question been more relevant. Because we are in search of meaning.
Tomorrow is written today. In a paper agenda. To help us find meaning in our lives.
