Connectable

While one in four French people already consume Connétable sardines, the French, particularly the younger generations, do not think about eating sardines.

So, how do we go from being a back-of-the-cupboard brand to the favorite brand of gourmet consumers of canned fish sold in supermarkets and maintain our leadership position in the sardine segment?

Our ambition: to bring the brand out of the cupboard and modernize the consumption of sardines. Our beliefs to address this ambition:
- move from the sea to the table by bringing sardines back into the daily lives of the French,
- whet appetites by making sardine consumption more appealing (from the most classic to the most surprising),
- the sardine, but not just any sardine. Establish Connétable as the reference. Red, red, red.

Beliefs that will take shape in a premium brand territory imbued with simplicity.

Linear TV mix
A 15-second TV spot aired on a mix of Groupe M6 TF1 and TNT pack
A 15-second spot dedicated to Youtube, MyTF1, 6play, and France.tv
10-second formats (stories and reels) dedicated to FB and Instagram