Podcast: "Let's talk a little, let's talk advertising"
Claire Gallic
10 minutes
Let’s talk a little, let’s talk advertising, it’s the brand new podcast from Nouvelle Vague. We talk about advertising with researchers, artists, communicators, and various personalities from all walks of life.
We are convinced that advertising is not just for ad people, quite the opposite. We then decided to investigate particular themes to dissect and understand the mechanisms of the advertising universe.
Each theme discussed is offered in 4 episodes of about fifteen minutes. The first audio mini-series deals with sound design. A fascinating subject for brands.
We hope you will like it!
FIRST EPISODE: SOUND DESIGN (1/4) – WHAT IS SOUND?
For this first episode of " Let’s talk a little, let’s talk advertising ", we investigated sound design and its place in our daily lives.
What is sound? Why does it have a kind of superpower? What is its place in our daily lives and cultures? How is it imagined to convey information and emotion? How do brands integrate sound into their strategies?
We were fortunate to exchange and collect the testimonies of enthusiasts.
Cécile Léogé, alias, DeLaurentis, artist / composer. She notably worked on EDF advertisements (2020, 2021).
Roland Cahen, sound designer and research teacher at ENSCI Les Ateliers.
Patrick Susini, Research Director at IRCAM.
Nicolas Duperron, co-founder of the sound design agency Chut ! On vous écoute.
SECOND EPISODE: SOUND DESIGN (2/4) – THE SOUND IDENTITY OF BRANDS
In the previous episode, you dived into the world of sound and discovered its predominant place in our daily lives and cultures. You understood that sound conveyed information but also emotions. Brands therefore use it for strategic purposes. But how do they appropriate sounds? Why do some of them deploy a rich and complex sound environment?
We continue the investigation thanks to the testimonies of our enthusiasts.
Nicolas Duperron, co-founder of the sound design agency Chut ! On vous écoute.
Cécile Léogé, alias, DeLaurentis, artist / composer. She notably worked on EDF advertisements (2020, 2021).
Laurent Mathis, Marketing Director of Mastercard France.
THIRD EPISODE: SOUND DESIGN (3/4) – WHO WORKS IN SOUND DESIGN?
Sound design is an art carried by many craftsmen, artists, researchers, scientists, brands. All want to convey an emotion, a message, or a little part of themselves. When we talk about sound design, the orchestration of numerous professions is necessary to create unique objects, ads, and experiences.
For this third episode of let’s talk a little, let’s talk advertising, we continue the investigation into sound design through the testimonies of professionals in the field: artist / composer, agency, sound designer, researchers.
Cécilé Léogé, alias, DeLaurentis, artist / composer. She notably worked on EDF advertisements.
Nicolas Duperron, co-founder of the sound design agency Chut ! On vous écoute.
Patrick Susini, Research Director at IRCAM.
Axel Gozlan, sound designer at Pa.cotte.
Roland Cahen, sound designer and research teacher at ENSCI Les Ateliers.
FOURTH EPISODE: SOUND DESIGN (4/4) – THE MOST BEAUTIFUL EXAMPLES OF SOUND IDENTITY.
How does a brand adapt its sound identity to the multiple existing distribution supports?
In this last episode of the series about Sound Design, we share several concrete examples with you. You will see (or rather hear) everything that can be imagined thanks to sound design.
To quote Roland Cahen: "There is a richness of auditory perception in our daily lives." Public or private actors integrate sound into their strategies to offer immersive experiences, brand experiences, or to enrich their story.
We were fortunate to exchange and collect the testimonies of enthusiasts.
Roland Cahen, sound designer and research teacher at ENSCI Les Ateliers.
Laurent Mathis, Marketing Director of Mastercard France.
Nicolas Duperron, co-founder of the sound design agency Chut ! On vous écoute.
Cécilé Léogé, alias, DeLaurentis, artist / composer. She notably worked on EDF advertisements.
WHERE TO FIND THE NEXT EPISODES?
The theme of Sound Design is covered in 4 episodes available on our dedicated page: https://podcast.ausha.co/parlonspeu-parlonspub
You can also find this podcast on all listening platforms such as Apple Podcast, Spotify, Deezer, etc.!
At the end of November, we will release a new audio mini-series on a new theme. Stay tuned :-)
To support the podcast, feel free to talk about it around you, to share it, to subscribe, or even to leave us stars and comments <3
