The social, economic, and environmental issues are significant and have never been so intertwined, interdependent, and interconnected. We must work collectively and think about the future with a long-term vision. Although the health crisis we are experiencing forces us to move day by day, it does not prevent us from imagining new models for our businesses or revisiting the boundaries of our ecosystems, which are often too constricted and comfortable.

In recent years, consumers have developed new expectations regarding brands.

• 90% of European consumers expect commitment and support from brands.

• 77% of French consumers are attached to products and wish for their purchases to align with the brand's promise (tns-sofres).

NUMBERS ON THE MATTER OF PURPOSE, THERE IS NO SHORTAGE OF THEM!

You can find tons of them online. The common denominator that emerges: commitment. It is no longer possible to observe such a gap between words and actions, between selfish actions and the virtues of decisions in favor of the common good. Companies and brands can change the game and create models that are more respectful of women, men, and the planet. So, what are we waiting for?

The action plan for the growth and transformation of businesses (PACTE) aims to provide companies with the means to develop, innovate, transform, and create jobs while integrating social and environmental challenges. This legislative framework allows companies that wish to do so to integrate a purpose into their statutes.

This document aims to make you reflect on this ambition by sharing reflections, tools, and testimonies. You will find your source of inspiration in your values. The road is long, but it is up to you to mark it out, to imagine your rules of the game to succeed in creating a virtuous and sustainable business model.

Publication date: March 2021
Number of pages: 36
Number of contributors: 6