Everyone is talking about the environment, corporate social responsibility (CSR), and the discourse is multiplying. These are complex, rich subjects that hold value in a context where brand engagement is expected by the French people.

Already involved in the subject both internally and with our clients, we decided in January 2020 with Havas City Nantes to co-produce a white paper on the topic to enlighten the players in the agri-food sector and help them move forward in this direction.

Then COVID-19 arrived, accelerating as never before trends that were emerging to anchor them sustainably in the consumption habits of the French. After this lockdown, there are many questions for the players in the agri-food sector.

How to maintain a growth dynamic while respecting the societal issues we  are experiencing  ?

How can my employer brand become more attractive? How can I maintain or gain trust in the quality of my products?

Is an CSR statement relevant, and in what form  ?

This white paper presents the major trends identified in recent months, shares our initial lines of thinking, and the tools made available to you to support your CSR approaches.

Publication date: July 2020

72 pages

8 contributors