Survey on the power of the image
Claire Gallic
10 minutes
THE ADVERTISING IMAGE IN 2 PODCAST EPISODES
We live in a world dominated by images, a society of images.
What is an image and more specifically, what is an advertising image? What is persuasion? How does a brand succeed in capturing attention? What is the art of illusion? Can a brand do without advertising images?
For this first episode of the mini-series on the advertising image, we investigated the power of the image.
EPISODE 1: " THE POWER OF THE IMAGE "
EPISODE 2: " THE IMPACT OF SOCIAL MEDIA "
In this episode 2, we continue the investigation to understand the role of social media platforms in advertising images. How do brands manage this frantic production of images? What is the place of content producers slash influencers? What is the impact on the organization of companies? How do brands stand out in this ocean of images that are often coded and standardized?
To give substance to these two podcast episodes on the advertising image, we were fortunate to exchange and collect testimonies from enthusiasts.
David Colon, Associate Professor of History at the Institute of Political Studies in Paris and author of the very good books Propaganda and The Masters of Manipulation
Clara Ferrand, professional photographer and content creator. Her insta: @clarafotomania
Bastien Speranza, director of Dahinden , a photo lab notably specialized in post-production and photo retouching
Fanny Auger, Brand Director at Nature et Découvertes
Find the 2 episodes on your favorite listening platform (Spotify, Apple Music, Deezer, etc.)
You can subscribe by clicking here so you don't miss the release of an episode!
Let's talk briefly, let's talk advertising is the podcast of the Nouvelle Vague agency.
We discuss advertising with researchers, artists, communicators, and various personalities from all walks of life.
For the 2 episodes on the advertising image:
Research, interviews, writing, and presentation: Claire Gallic.
Voice of the intro and outro: Louise Bret
Editing and mixing: Ambroise Carrière from Studio Belle Écoute.
