VISIONERF
Awareness
is power
Brand Design
Brand Strategy
Challenge
Visionerf is undoubtedly a pioneer in its field, known worldwide, and super innovative. Visionerf designs and manufactures vision and image processing solutions for automating production process tasks. Agriculture, automotive industry, aerospace, agri-food, ... no application field escapes the Visionerf sensors, paired with their data interpretation software.
However, Visionerf is beginning to see that it is not seen enough. Strange irony! That its image, inherited from a distant past, is now unrelated to its true capabilities. And above all, that the perception of the meaning of its actions is often limited to operational considerations, without much impact.
How to change that?
Solution
To tap into the powerful operational capabilities of Visionerf sensors, their major usefulness to companies. To see better and know what is happening, whether it is happening well or poorly, or even not happening at all. To better control flows, instantly. To strengthen its power to act on its own reality, upstream and downstream. To enhance its ability to react, to anticipate economic, social, and ecological drifts of poorly detected non-quality.
To tap into the powerful operational capabilities of Visionerf sensors, their major usefulness to companies. To see better and know what is happening, whether it is happening well or poorly, or even not happening at all. To better control flows, instantly. To strengthen its power to act on its own reality, upstream and downstream. To enhance its ability to react, to anticipate economic, social, and ecological drifts of poorly detected non-quality.
Creative response
Visionerf doesn't just help companies see better. It helps them become more self-aware. It helps them regain control and power in a fast-paced world that tends to escape them. "Awareness is power." is the signature that accompanies a radiant identity, inspired by the eye but also by the logic of encounters and customization that animates the entire company: to understand, to surprise, and to know how to isolate the ingredient that drives progress.
- Strategic platform.
- New identity and signature.
- Deployment of operational tools for international purposes.
Visionerf doesn't just help companies see better. It helps them become more self-aware. It helps them regain control and power in a fast-paced world that tends to escape them. "Awareness is power." is the signature that accompanies a radiant identity, inspired by the eye but also by the logic of encounters and customization that animates the entire company: to understand, to surprise, and to know how to isolate the ingredient that drives progress.
- Strategic platform.
- New identity and signature.
- Deployment of operational tools for international purposes.
