Head Up
The first beer brand proudly committed and supportive
Brand Design
Brand Strategy
In a mature and saturated market, how can we strengthen the Tête Haute brand to help it evolve: from yet another “small” brand of local craft beer to the leading French brand of “committed” beer (committed to employment, local sourcing, and taste)?
After re-evaluating the brand platform, we focus the creative brief on the promise now delivered by Tête Haute: “The first proudly committed & supportive beer brand.” The new identity also seeks to make the brand more readable and stronger: a bolder line and a tighter identifier at the heart of the hop flower.
A more readable “shield” logo designed for use across the entire pack (label, cap…) and social media (Insta avatar, etc).
