Rennes School of Business

Challenge
Choosing a business school is like entering a certain race for success. A race for one's future. And for the establishments in front, a tough journey to rise above an offer that continues to grow. In this highly competitive environment, and prone to preconceptions, how can one succeed in making a difference and establishing oneself as an obvious choice, a true option, with students (and parents) who are increasingly demanding?

Solution
The EXCELLENCE of a school that allows its students to think outside the box! Not being afraid to assert oneself and showcase the evidence of the success of its teaching. World-class accreditations. Rankings that allow Rennes School of Business to be on par with the great Parisian institutions, and to be ranked multiple times among the top 100 globally. An employment rate of 96% six months after graduation….
Proof of the quality of teaching. Yes. But beyond the ranking itself, excellence does not necessarily mean “following the standards,” nor being rooted in preconceived ideas. Excellence today also means succeeding in combining “qualified” studies with who we are, who we want to be, to build a more “thoughtful” future. An unconventional school, reflecting its Breton roots, bringing forth an UNFRAMED mindset! In this respect, Rennes School of Business has the winning combination to support the UNFRAMED LEADERS of tomorrow in revealing themselves. So, let's affirm it!

A program over 6 months, designed to support the recruitment of future students both in Rennes and in Paris.

Time 1
A campaign focused on its branding to work on the brand image of Rennes School of Business and give it more credibility through its visual presence.

Event advertising in Montparnasse, a strategic location at the crossroads of the targeted areas.
Advertising campaign and DOOH in Paris, from Montparnasse to the Saint Lazare train station (RSB Paris address), and simultaneously in Rennes.
Print and digital formats in Le Figaro.

Time 2
Bachelors, Grande École Program, Masters, EMBA… a search for excellence for all future students, but with different insights that we must seize. A media plan tailored for each target with an adaptation of the promise and messages to successfully capture the attention of each profile. Not forgetting the parents, who are highly influential in decision-making.

Advertising, DOOH, Le Figaro, Le Figaro Étudiant, Le Figaro Économie, Le Parisien Étudiant, Ouest France, YouTube, Instagram, Meta, LinkedIn, TikTok… we will invest for several months in the contact points that will allow us to insert ourselves into the decision-making journey.