PLANÈTE SAUVAGE
The largest safari
in France
Campaign
Social
AI Studio
The subject
How a wildlife park can succeed in emerging and making a name for itself in an extremely crowded geographical and competitive universe, when all parks speak up at exactly the same time.
The campaign
By relying on the strong double uniqueness of the park that no other park in France can claim: an immersive experience around the safari offer and the dolphinarium!
A central rallying point to capture the attention of both tourists spending a week in the region and the residents of the territory, all eager to experience new adventures.
A major point of differentiation in the offer, as an entryway to subsequently highlight the other experiential facets of the place (night in bivouacs or lodges, in immediate proximity to the species, immersion in the role of caregivers...).
Thus captivating through the unique offering of the wildlife park, with the objective during the visit to share the deep convictions and values that drive the entire team: to work primarily for the protection and welfare of animals.
The media plan
A multi-channel deployment: a multi-channel media plan: media and non-media displays, press, digital, videos, radio spots.
Non-media tools: pamphlet and brochure holder, school and group brochures, visitor guide, entry tickets, order forms, promo coupons, calendar, table set, car tie...
