Back to the list

L'Orange Bleue

We all have a good reason

Campaign
Productions
Social

How to enhance the l’Orange bleue brand to continue to exist in a fitness market dominated by Basic Fit and Fitness Park?

Make it the most human brand in its category. How?

→ By revisiting the brand territory, making it more modern, more upscale, more emotional, around a signature centered on the various insights of customers: "we all have a good reason."

→ By capitalizing on the brand's DNA of friendliness, sharing, listening, and kindness.

→ By showcasing real people, with their stories and journeys, and not just paper-thin bodybuilders.

Campaign
Media campaign (TV film, radio spot, digital). Operational deployment: mailbox flyers, traffic supports for gyms, social networks.

How to revitalize the brand l'Orange bleue to continue to exist in a fitness market dominated by Basic Fit and Fitness Park?

Make it the most human brand in its category. How?

→ By revisiting the brand territory, more modern, more upscale, more emotional, around a signature centered on the different insights from customers: “we all have a good reason.”

→ By capitalizing on the brand's DNA of friendliness, sharing, listening, and kindness.

→ By featuring real people, with their stories and experiences, rather than paper-glossed bodybuilders.

Device
Media campaign (TV film, radio spot, digital). Operational deployment: mailbox flyers, traffic support in gyms, social networks.