NANTES METROPOLE
XXL Sea
Productions
Challenge
A 100 m2 booth at the Parc des Expositions during the LA MER XXL event. With a strong message to convey: Nantes, a great maritime and river city, which throughout its history has always looked towards its river and been inspired by it. But how to manage to stand out at this leading nautical meeting, despite a limited area of expression?
Solution
By adopting a non-institutional approach, creatively unexpected, but above all immersive! The agency focused on providing a moment of PAUSE, a break, in the midst of the site’s hustle and bustle. Through a collaboration with an artist, Flore Kunst, "magical" cards, questioning the past or predicting the future, immerse us in a completely "aquatic" Nantes story.
By adopting a non-institutional approach, creatively unexpected, but above all immersive! The agency focused on providing a moment of PAUSE, a break, in the midst of the site’s hustle and bustle. Through a collaboration with an artist, Flore Kunst, "magical" cards, questioning the past or predicting the future, immerse us in a completely "aquatic" Nantes story.
Device
A film as the backbone of the device. A bold, artistic but above all inspiring film; inspiring the very structure of the booth, inspiring its historical dressing, inspiring the sound environment, inspiring the booth's animation (printing of the cards revealed in the film, to support a contest)…
A film as the backbone of the device. A bold, artistic but above all inspiring film; inspiring the very structure of the booth, inspiring its historical dressing, inspiring the sound environment, inspiring the booth's animation (printing of the cards revealed in the film, to support a contest)…
