Nantes Metropole
Tomorrow
does not wait
Campaign
Brand Strategy
Brief
Tomorrow does not wait, it is the promise of another future. A future to be invented together. A claim "Tomorrow does not wait" that summarizes the new narrative of the territory.
Act 1
The 2023 greeting campaign is the first chosen time to unveil the narrative of the territory. An opportunity to design a greeting campaign that:
✅ does not simply wish a happy new year.
✅ resonates with the initiatives of the Nantes metropolis along with the citizens' resolutions.
An opportunity to remind them that they are actors and participate in the transformations initiated by the city.
The 2023 greeting campaign is the first chosen time to unveil the narrative of the territory. An opportunity to design a greeting campaign that:
✅ does not simply wish a happy new year.
✅ resonates with the initiatives of the Nantes metropolis along with the citizens' resolutions.
An opportunity to remind them that they are actors and participate in the transformations initiated by the city.
Act 2
In April 2023, the Metropolis relies on this promise "Tomorrow does not wait" to remind of the urban transformations it has initiated.
Mobility, urban planning, health, and citizen dialogue are some of the themes addressed in this campaign, illustrated by real Nantes residents and the uses associated with these transformations.
In April 2023, the Metropolis relies on this promise "Tomorrow does not wait" to remind of the urban transformations it has initiated.
Mobility, urban planning, health, and citizen dialogue are some of the themes addressed in this campaign, illustrated by real Nantes residents and the uses associated with these transformations.
