MY LOVELY NATURE
Creators
of natural habitats
Brand Design
Brand Strategy
Challenge
In a rapidly growing market, where people pay particular attention to their homes, how can a strong brand establish its natural habitat anchoring through a unique value offer, while maintaining the deep convictions that drive the team at Alliance Construction?
Solution
It is the belief that it is now possible to harmonize comfort with respect for the environment, energy and economic performance, architecture, and naturalness. To succeed in aligning one’s well-being with that of the planet, it ultimately suffices to trust in one’s own capacity for change. A strategy that is based on the notion of mimetism, where we create and write the story of cohabitation: that between humans and nature, through the lens of natural habitat.
It is the belief that it is now possible to harmonize comfort with respect for the environment, energy and economic performance, architecture, and naturalness. To succeed in aligning one’s well-being with that of the planet, it ultimately suffices to trust in one’s own capacity for change. A strategy that is based on the notion of mimetism, where we create and write the story of cohabitation: that between humans and nature, through the lens of natural habitat.
An identity that feels good
With a minimalist style and airy typography, the identity aims to be soothing. Like this quest for balance between the outside and the inside. Like the cohesion between the habitat and its environment. Like the harmony I can feel with nature. A naming and a graphic identity that aim to be unique, to express a sense of serenity, of well-being in my habitat. A territory of expression that extends, where the inner energy, captured by the sun, highlights the energy at the heart of my home. The environment, the living, the protection.
With a minimalist style and airy typography, the identity aims to be soothing. Like this quest for balance between the outside and the inside. Like the cohesion between the habitat and its environment. Like the harmony I can feel with nature. A naming and a graphic identity that aim to be unique, to express a sense of serenity, of well-being in my habitat. A territory of expression that extends, where the inner energy, captured by the sun, highlights the energy at the heart of my home. The environment, the living, the protection.
