LOOPING
Park campaign
Campaign
Challenge
If there is a market that demonstrates resilience, it is certainly that of leisure. Having entered a phase of maturity with a clear territorial network, public/private projects coexist with large-scale developments of existing regional sites, thus boosting and stimulating the sector.
Looping, a group of regional amusement parks, is a key and essential player in this economic scheme. Between aquariums, animal parks, amusement parks, and water parks, how to make each of its 8 French leisure parks stand out in a sometimes very crowded competitive environment?
Answer: emotion
Getting back to the essentials! "Why do I want to go to a leisure site?": to experience something unique and feel sensations that take me out of the ordinary.
To awaken this desire for intensity, we have reimagined the stories of the parks: to become a hero of the wild west, to dive into the ocean depths, to discover a hidden world of slides, to encounter wild species and learn to respect them... all invitations to experience a moment of carefree joy. Each visit is a unique experience to recharge with family and share special moments.
