Back to the list

Gavottes

It’s a family thing
since 1920

Campaign
Productions

In 2020, Gavottes celebrates 100 years: a century of success. How to prepare for this anniversary starting in 2019 on the brand's social media? What communication strategies and actions to imagine in order to properly celebrate the centenary?

Our grandmother already loved them and passed on the taste to us: that is the secret to the longevity of Gavottes lace crepes. This desire to pass on the pleasure of biting into a Gavottes to the next generation will inspire the creative direction for the 100th anniversary: Gavottes have been a family affair since 1920.

Phase 1: the redesign of social media
2019. The agency's mission begins with the redesign of social media: refined editorial guidelines and style for Facebook and Instagram with the common thread of gourmet transmission.

Phase 2: the centenary celebration
2020. The year when Gavottes celebrates its 100th anniversary and all generations of food lovers. We then envision the identity for the anniversary, the media and promotional plan as well as the content and social media strategy that will support this event from January to December. Posts, animations, and media for Facebook and Instagram Dedicated site (in partnership with Monet+Associés) Online games DOOH in hypermarkets Tasting animations at points of sale Annual promotional plan Geolocalized IPTV spot targeting culinary shows (check-in films production)

In 2020, Gavottes turns 100: a century of success. How to prepare for this anniversary starting in 2019 on the brand's social media? What communication and actions can be imagined to celebrate the centenary dignifiedly?

Our grandmother already loved them and passed on the taste to us: this is the secret of the longevity of Gavottes lace crepes. This desire to pass on to the next generation the pleasure of biting into a Gavottes will inspire the creative theme for the 100 years: Gavottes has been a family tradition since 1920.

Phase 1: Redesign of social media
2019. The agency's mission begins with the redesign of social media: revised editorial line and charter for Facebook and Instagram with the common thread of gourmet transmission.

Phase 2: The centenary celebration
2020. The year when Gavottes celebrates its 100 years and all generations of food lovers. We then envision the identity of the anniversary, the media and promotional plan, as well as the content and social media strategy that will support this event from January to December. Posts, animation, and media on Facebook and Instagram Dedicated website (in partnership with Monet+Associés) Online games DOOH in hypermarkets Tastings animations at points of sale Annual promotional plan Geolocated IPTV spot targeted at culinary shows (check-in film production)