Internally, we share numerous links: articles, communication campaigns, inspiring Instagram accounts, creative works, in short, a whole bunch of resources that we also want to spread more widely. Let's go!

TO REMEMBER THIS MONTH

Big brands are diving into fashion and are not hesitating to create clothing even though their core business is entirely different. A spotlight on this new summer trend.

Lidl has taken the internet by storm by launching limited edition flip-flops, socks, and sneakers at very low prices. McDonald's created swimwear made from its old plastic straws which are now banned. Ikea launched a mini clothing collection in Japan.

The photoshoots adopt the codes of the fashion industry and target a younger audience.

NEW SOCIAL MEDIA

• TikTok has some competition! Instagram launched Reels, a new format for short videos (15 seconds) to encourage creativity in the community and counter its current rival.

• Messenger continues to develop its features. During video calls, it is now possible to share your screen.

• LinkedIn is also getting into stories. They are available for personal accounts as well as for business pages.

• More than half of the world's population is now using social media. The Global Digital Report, conducted by We Are Social and Hootsuite, is up to date !

We love Izipizi's Instagram account, the eyewear brand that brings a smile.

• Pastel colors related to the brand's identity.

• Playful staging for the products and life scenes.

• Short ambient videos on colorful backgrounds in the Instagram spirit.

• Colorful Stories with carefully designed layouts.

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