Trends to take away

90 billion views for the Booktok hashtag. The phenomenon is growing on TikTok and affects readers, publishing houses, literary critics, and booksellers alike! Literature is far from dead! A brief overview of this universe with a thousand facets.

Booktokers devour books

Recommendations for books, reviews on books, annotations, ratings, reading excerpts, booktokers create rich and varied content. While romance is heavily featured when looking at the booktok hashtag, it is by digging a little deeper that one finds a representation of literary genres.

The embodiment of videos on TikTok enhances the power of recommendation and authenticity. Rather than reading the opinion of an unknown person on the fnac site or that of Amazon, TikTok users can turn to their favorite booktokers. They thus make discoveries and share viewpoints with a community of common interests.

Publishing houses join the #BookTok community

The Hachette Livre Group collaborates with TikTok and forges strong ties with this major player of the moment. As a publishing house, it is interesting to follow the BookTok revolution and actively participate in it. It is also a lever for promoting literature in France to young audiences.

On the TikTok platform, we also find Gallimard Jeunesse Romans, Kana, J’ai lu Éditions among others.

Active literary figures on TikTok

Authors, commentators, and literary critics are also on TikTok to share their favorites, interact with the community, and participate in the BookTok movement in their way.

To go further

You will have understood, #BookTok is a large community with many faces. A trend to keep an eye on when observing how much TikTok has impacted the music industry.

To continue your exploration, we recommend this great episode of Le Meilleur des Mondes (58 minutes) https://www.radiofrance.fr/franceculture/podcasts/le-meilleur-des-mondes/comment-tik-tok-reinvente-la-prescription-litteraire-4041049