Survey on the value of the idea
Claire Gallic
10 minutes
THE VALUE OF THE IDEA IN 4 PODCAST EPISODES
Do we wake up one morning shouting “EUREKA”? Everyone can have ideas. Good ones, bad ones, dark ideas, crazy ideas... So how do we give value to the idea? What is a great idea? A revolutionary, unique idea? How do we turn a simple idea into a real business project, a globally recognized brand, a mythical saga?
For this first episode of the series on the value of the idea we investigated an essential question: “What is an idea?”
EPISODE 1: “WHAT IS AN IDEA?”
From advertising to brand signatures, including the name and the form it chooses to give its products... the modes of expression of the idea are infinite. But the real strength of the idea lies in its ability to synthesize and universalize a new truth that brings people together.
In advertising language, this truth that brings people together and creates in each of us the “desire to buy”: it’s the insight.
For this second episode of the mini-series on the value of the idea, we investigated the client-agency relationship.
EPISODE 2: “IDEA AND BUSINESS”
From advertising to brand signatures, including the name and the form it chooses to give its products... the modes of expression of the idea are infinite. But the real strength of the idea lies in its ability to synthesize and universalize a new truth that brings people together.
In advertising language, this truth that brings people together and creates in each of us the “desire to buy”: it’s the insight.
For this second episode of the mini-series on the value of the idea, we investigated the client-agency relationship.
EPISODE 3: “DEFENDING THE IDEA”
In a digital world where information is abundantly accessible everywhere and at any time, it is difficult to guarantee the originality of an idea. How then can we guard against copying, whether intentional or accidental? And if there is copying, how to defend your idea against the competition?
EPISODE 4: “DARING THE IDEA?”
Faced with the fear of bad buzz, how can we convince companies to dare the idea? The one that will make the brand stand out against the competition, create support from the public, and enable the company to thrive.
For this fourth and final episode of the mini-series on the value of the idea, we wondered why today more than ever, companies have every interest in daring the idea.
THE SPEAKERS
To give substance to these four podcast episodes on the value of the idea, we had the chance to exchange and collect testimonials from enthusiasts.
Olivier Altmann, multi-award winning creative, co-founder of the agency Altmann+Pacreau
Nicolas Bordas, vice-president of TBWA Worldwide, author of “ The Killer Idea”
Anne Audran, lawyer at the Nantes Bar and Deputy Director of the Grande École program Audencia Business School
Thierry Launois, General Director of JVD
Joe La Pompe, masked blogger, fervent defender of the idea
Find the 2 episodes on your favorite listening platform (Spotify, Apple Music, Deezer, etc.)
You can subscribe by clicking here to not miss the release of an episode!
Let's talk little, let's talk advertising is the podcast of the agency Nouvelle Vague.
We discuss advertising with researchers, artists, communicators, and various personalities from all walks of life. For the 4 episodes on the value of the idea:
Research, interviews, writing and presentation: Louise Bret.
Voice of the intro and outro: Louise Bret
Editing and mixing: Ambroise Carrière from Studio Belle Écoute.
