Some companies reflect on their purpose, their CSR commitments (Corporate Social Responsibility), and how they can reduce their carbon footprint and impact on the planet.

Packaging has emerged as a significant lever not to be overlooked in pursuing this daunting quest. A source of pollution and a generator of waste. Very often disposable and single-use, it is responsible for many negative externalities.

However, initiatives like bulk buying are developing, innovations to rethink packaging through the use of plant-based materials are emerging, and reusable packaging is infiltrating the supply chains of e-commerce players.

We have therefore decided to explore these questions in our latest file “Marketing, digital, environment, what future for packaging?”

Table of contents:

• The eco-design of packaging: a major challenge

• Evolution of the packaging and container market – Interview with Sylvia Ardouin, Marketing and Digital Director

• Adapting packaging for online commerce

• The prominent role of packaging in the customer experience – Interview with Anne-Sophie, Consulting Director at Nouvelle Vague

• What if tomorrow's packaging were intelligent, non-polluting, or even non-existent? A fiction of the future

To download our report on packaging, contact us.