From a child's first steps to the big leap into adult life, today we wanted to share with you a small selection of advertisements that have recently impressed us.

Three campaigns that we liked simply because they deceived us. Yes, you read that right: we love misleading advertisements. But not just any kind, mind you. Those that take us on intriguing or even completely crazy stories to ultimately surprise us with their conclusion. Those that play with our need to understand everything, our curiosity, and our skepticism as well. Advertisements that play with us, challenging us to discover their true intent.

Because storytelling is not just about “putting into narrative,” it’s for brands an opportunity to show that they care about us, to open a dialogue, like one would do over a drink, comfortably seated on a terrace  – the image seems distant and blurry, but just a few more weeks to hold on and you will have something to refresh your memory.

Ultimately, the most striking campaigns are and will remain those capable of offering us a new perspective on our daily lives, our world, and ourselves. And if they do it with humor, virtuosity, and flair, that’s even better!